MTV just launched their latest effort to engage (or exploit, depending on who you ask) fandom. Described by Mashable as “a new virtual clubhouse”, The Collective is “a curated space for ‘Teen Wolf’ fans to share and be recognized for their unique content”. While some of the fandom were excited by MTV’s continued effort to engage with its audience, there were just as many (if not more) fans that are skeptical about the site. Panic and misinformation spread like wildfire in fandom so it’s worth while taking a closer look at The Collective to find out what it’s all about.
The more I read about this the more flabbergasted I am that they thought this was a good idea. Just a couple more things to point out that I’m thinking about from reading this article:
The original Mashable article actually features fan art and credits it “courtesy of MTV”. That is EXACTLY the kind of shit I would expect to see going forward from this. If people want to take part, go nuts, but recognize that your art can and probably will be used however MTV wants — and I’m betting that will ultimately mean commercially too — with even your name neatly excised from your own artwork. Apparently that particular artist doesn’t mind, but I’d think through whether you do mind before you put any of your work on this site.
Bear in mind also that official forums/communities/tools tend to disappear when the show does. I’ve been through this so many times with “official” forums and the like… fans use the sites they’re offered to build communities, and then one day, usually without warning, the studios decide to stop spending money on them and they’re gone. There are a lot of good reasons why fandoms tend to build for themselves on independent platforms and this is just one of them. Official spaces also tend to go hand in hand with heavy moderation, which means there are approved and not-approved topics, and criticism is not encouraged and welcomed.
I just really feel like this whole thing is bullshit and kind of insulting tbh.
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